The Journey of a Real Estate Investor

Josh Perez • July 20, 2024

I recognize that I was very fortunate to get into real estate when I did, but like anyone who's invested in real estate, when following a system and the fundamentals of real estate, particularly focusing on cash flow, things can snowball quickly. What started as investing in duplexes soon expanded to triplexes, the occasional flip, and eventually mixed-use properties and apartment buildings. Now, I'm venturing into a bit of development.


My investments span from Florida to local projects, with a strong emphasis on multifamily and cash-flowing assets. Beyond these, I've also explored some other asset types, but multifamily properties have been the cornerstone of my real estate portfolio. Currently, I manage about 90 doors, and with a few deals in the works, I’m hopeful to double that number in the coming months.


I share this journey because I want to emphasize that I have skin in the game. I’m working toward the same goals as many of you. I'm not just a mortgage broker or a financing person trying to administer transactions. I'm continually seeking the next best approach for my investment portfolio and my financial goals. At Synergy, our value add is sharing our experience and what we’re seeing in the market to help you succeed.


By focusing on cash flow and leveraging the fundamentals of real estate, you too can see your investments grow. Whether you’re just starting or looking to expand your portfolio, the key is consistency, diligence, and a keen eye for opportunities. Together, we can navigate the real estate landscape and achieve our investment goals.


If you’re interested in learning more about my journey or want to discuss your investment strategies, feel free to reach out. Let's work together to build a robust and profitable real estate portfolio.

"I have skin in the game. I'm not just a mortgage broker or a financing person trying to administer transactions. I'm still looking for the next best approach for my investment portfolio and my goals, and our value add at Synergy is really about sharing our experience and what we're seeing in the market."

Josh Perez
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By Josh Perez April 30, 2025
Let’s say you have a home that you’ve outgrown; it’s time to make a move to something better suited to your needs and lifestyle. You have no desire to keep two properties, so selling your existing home and moving into something new (to you) is the best idea. Ideally, when planning out how that looks, most people want to take possession of the new house before moving out of the old one. Not only does this make moving your stuff more manageable, but it also allows you to make the new home a little more “you” by painting or completing some minor renovations before moving in. But what if you need the money from the sale of your existing home to come up with the downpayment for your next home? This situation is where bridge financing comes in. Bridge financing allows you to bridge the financial gap between the firm sale of your current home and the purchase of your new home. Bridge financing allows you to access some of the equity in your existing property and use it for the downpayment on the property you are buying. So now let’s also say that it’s a very competitive housing market where you’re looking to buy. Chances are you’ll want to make the best offer you can and include a significant deposit. If you don’t have immediate access to the cash in your bank account, but you do have equity in your home, a deposit loan allows you to make a very strong offer when negotiating the terms of purchasing your new home. Now, to secure bridge financing and/or a deposit loan, you must have a firm sale on your existing home. If you don’t have a firm sale on your home, you won’t get the bridge financing or deposit loan because there is no concrete way for a lender to calculate how much equity you have available. A firm sale is the key to securing bridge financing and a deposit loan. So if you’d like to know more about bridge financing, deposit loans, or anything else mortgage-related, please connect anytime! It would be a pleasure to work with you.
By Josh Perez April 30, 2025
If you’re crushing it with duplex conversions, Airbnb rentals, flips, or student housing, you might be wondering: Should I double down on what’s working—or start learning about other strategies to diversify my real estate portfolio? It’s a great question—and one I get asked all the time. My typical advice? Double down on your strengths, outsource your weaknesses. If you’ve found a strategy that fits your skills, market, and cash flow goals, it’s smart to build momentum. But in real estate—especially in today’s market—it’s just as important to stay informed and flexible. Why Staying Educated Matters Real estate isn’t static. The rules of the game are constantly changing. Lending practices shift. Local bylaws evolve. What worked flawlessly last year may become less profitable—or even unviable—this year. Here’s what I mean: “If lenders and banks don’t want to lend as much on certain assets—like student rentals or short-term rentals—or they start to clamp down on duplex conversions, that changes your rate of return. That changes the rules of the game.” If your entire strategy depends on leverage (and let’s face it, most real estate investing does), changes in financing can dramatically shift the effectiveness of your current approach. Keep Learning, Stay Adaptable Even if you’re succeeding now, always keep learning. New strategies like BRRRR, rent-to-own, mid-term furnished rentals, or commercial opportunities might offer different advantages in changing markets. You don’t need to master them all, but you do need to understand how they work—and when it might make sense to pivot. Final Thoughts Crushing one niche? Keep going. But don’t ignore the bigger picture. As markets evolve, being aware of shifting rules, lender policies, and local regulations will give you the edge.  At the end of the day, the best investors aren’t just good at one strategy—they’re nimble, informed, and proactive. If you want to chat about how to strengthen your current investments and position yourself for what’s next, let’s connect.