Keep Your Eyes on the Prize: Why Timing the Market is a Losing Game

Josh Perez • February 13, 2025

One of the most common concerns I hear from clients and investors is, "When is the perfect time to buy real estate?" My answer? Stop chasing perfect timing—it doesn’t exist. Instead, keep your eyes on your long-term goals and build a plan that works for you.


The Illusion of Perfect Timing

If there’s one thing the last few years have taught us—especially since COVID and the economic uncertainty that followed—it’s that even the experts can’t predict the market with absolute accuracy. They might get the general direction right, but the timing? That’s nearly impossible to nail down.


Waiting for the absolute perfect moment to buy, sell, or invest is a risky strategy. The truth is, there will always be market fluctuations, changes in interest rates, and external factors beyond our control. What matters most is focusing on your specific goals and making smart, well-informed decisions based on what’s right for you, rather than getting caught up in market noise.


Build a Plan, Not a Prediction

Rather than stressing over when rates will drop or if the market will shift in your favor, focus on building a solid real estate plan. Ask yourself:

  • What are your short-term and long-term real estate goals?
  • What kind of property best fits your financial situation and lifestyle?
  • Are you in a position to qualify for the right mortgage today?

A structured plan ensures that you stay on track, regardless of market fluctuations. And just as importantly, it should be a dynamic plan—one that gets updated as market conditions change.


Why Staying Informed Matters

While perfect timing isn’t realistic, staying informed is essential. Take recent changes in bond rates, for example. Fixed mortgage rates have decreased by more than one percent in the last 90 days—this kind of movement can significantly impact:

  • Your mortgage qualification amount
  • Your monthly payments
  • The type of home you can afford

For instance, a lower mortgage rate could mean the difference between affording a $700,000 home vs. an $800,000 home, or having a $1,500 monthly payment vs. an $1,800 one. These shifts in affordability can have a huge impact on your financial future, making it crucial to monitor the market and adjust your strategy accordingly.



The Bottom Line

At the end of the day, real estate success isn’t about guessing the market—it’s about preparing for it. Work with an experienced mortgage professional who can help you navigate changes, analyze the numbers, and find the best path forward.


If you're ready to stop waiting for the “perfect” time and start making smart, strategic moves toward your real estate goals, let’s connect. The best time to take action is when you're prepared—and that starts with having the right plan in place.

"Keep your eyes on the prize, not all the noise. Perfect timing is impossible—what matters is building a plan for your real estate goals and refreshing it often."

Josh Perez
GET STARTED

Get Unbiased Advice: Work with an Independent Mortgage Pro

By Josh Perez • December 24, 2025
Why Work With an Independent Mortgage Professional? If you’re in the market for a mortgage, here’s the most important thing to know: Working with an independent mortgage professional can save you money and provide better options than dealing directly with a single bank. If that’s all you read—great! But if you’d like to understand why that statement is true, keep reading. The Best Mortgage Isn’t Just About the Lowest Rate It’s easy to fall for slick marketing that promotes ultra-low mortgage rates. But the lowest rate doesn’t always mean the lowest cost . The best mortgage is the one that costs you the least amount of money over time —not just the one with the flashiest headline rate. Things like: Prepayment penalties Portability Flexibility to refinance Amortization structure Fixed vs. variable terms …can all affect the true cost of your mortgage. An independent mortgage professional looks beyond the rate. They’ll help you find a product that fits your unique financial situation , long-term goals, and lifestyle—so you’re not hit with expensive surprises down the road. Save Time (and Your Sanity) Applying for a mortgage can be complicated. Every lender has different rules, documents, and policies—and trying to navigate them all on your own can be time-consuming and frustrating. When you work with an independent mortgage professional: You fill out one application They shop that application across multiple lenders You get expert advice tailored to your needs This means less paperwork , less stress , and more confidence in your options. Get Unbiased Advice That Puts You First Bank specialists work for the bank. Their job is to sell you that bank’s mortgage products—whether or not it’s the best deal for you. Independent mortgage professionals work for you. They’re provincially licensed, and their job is to help you: Compare multiple lenders Understand the fine print Make informed, long-term financial decisions And the best part? Their services are typically free to you . Mortgage professionals are paid a standardized fee by the lender when a mortgage is placed—so you get expert guidance without any out-of-pocket cost. Access More Mortgage Options When you go to your bank, you’re limited to that bank’s mortgage products. When you go to an independent mortgage professional, you get access to: Major banks Credit unions Monoline lenders (who only offer mortgages) Alternative and private lenders (if needed) That’s far more choice , and a much better chance of finding a mortgage that truly fits your needs and goals. The Bottom Line If you want to: Save money over the life of your mortgage Save time by avoiding unnecessary back-and-forth Access more lenders and products Get honest, client-first advice …then working with an independent mortgage professional is one of the smartest decisions you can make. Let’s Make a Plan That Works for You If you're ready to talk about mortgage financing—or just want to explore your options—I'm here to help. Let's connect and put together a strategy that makes sense for your goals and your future. Reach out anytime. I’d be happy to help.

Why High Income Doesn’t Automatically Mean a Bigger Mortgage

By Josh Perez • December 18, 2025
Most people assume a bigger paycheck leads to a bigger mortgage approval. But here’s the truth that surprises almost everyone: “It’s not about how much you earn. It’s about how much of your income is already spoken for.” — Josh Perez I’ve sat across from clients earning six figures who qualified for less than someone making half as much. The problem wasn’t their income. It was their monthly obligations . Lenders Don’t Just Look at Income — They Look at What’s Left Over You can make $200,000 a year, but if $80,000 of it is tied up in payments, lenders see very little room for a mortgage. Here’s what typically eats up that space: Big car loans Multiple credit cards Buy-now-pay-later plans Personal loans Lines of credit Old debts that still report monthly payments These commitments matter because lenders are focused on one main calculation: Debt-to-Income Ratio (DTI) This tells lenders how much of your income is already locked into payments — and how much is available for a mortgage. A high DTI = lower mortgage approval A low DTI = stronger approval and better options It’s that simple. Want to Qualify for More? Do This First Most people think they need to increase their income. The truth? Reducing debt often has a bigger impact — and works faster. 1. Pay down or eliminate high monthly payments Even paying off a single loan can shift your approval dramatically. 2. Avoid taking on new credit before applying Every new payment reduces your borrowing room. 3. Keep your spending stable for 90 days Lenders review recent bank history. Stability helps. 4. Work with a mortgage broker, not just one bank This is one of the biggest ways people leave money on the table. Every lender calculates affordability differently. Some are far more flexible with DTI. If you only go to your bank, you’re only getting one version of your potential approval. Let’s Make Your Approval Work for You If you want to qualify for more, reduce debt strategically, or understand where you stand right now, I can help you build the right plan. Let’s give you access to more options — not just one.