Keep Your Eyes on the Prize: Why Timing the Market is a Losing Game

Josh Perez • February 13, 2025

One of the most common concerns I hear from clients and investors is, "When is the perfect time to buy real estate?" My answer? Stop chasing perfect timing—it doesn’t exist. Instead, keep your eyes on your long-term goals and build a plan that works for you.


The Illusion of Perfect Timing

If there’s one thing the last few years have taught us—especially since COVID and the economic uncertainty that followed—it’s that even the experts can’t predict the market with absolute accuracy. They might get the general direction right, but the timing? That’s nearly impossible to nail down.


Waiting for the absolute perfect moment to buy, sell, or invest is a risky strategy. The truth is, there will always be market fluctuations, changes in interest rates, and external factors beyond our control. What matters most is focusing on your specific goals and making smart, well-informed decisions based on what’s right for you, rather than getting caught up in market noise.


Build a Plan, Not a Prediction

Rather than stressing over when rates will drop or if the market will shift in your favor, focus on building a solid real estate plan. Ask yourself:

  • What are your short-term and long-term real estate goals?
  • What kind of property best fits your financial situation and lifestyle?
  • Are you in a position to qualify for the right mortgage today?

A structured plan ensures that you stay on track, regardless of market fluctuations. And just as importantly, it should be a dynamic plan—one that gets updated as market conditions change.


Why Staying Informed Matters

While perfect timing isn’t realistic, staying informed is essential. Take recent changes in bond rates, for example. Fixed mortgage rates have decreased by more than one percent in the last 90 days—this kind of movement can significantly impact:

  • Your mortgage qualification amount
  • Your monthly payments
  • The type of home you can afford

For instance, a lower mortgage rate could mean the difference between affording a $700,000 home vs. an $800,000 home, or having a $1,500 monthly payment vs. an $1,800 one. These shifts in affordability can have a huge impact on your financial future, making it crucial to monitor the market and adjust your strategy accordingly.



The Bottom Line

At the end of the day, real estate success isn’t about guessing the market—it’s about preparing for it. Work with an experienced mortgage professional who can help you navigate changes, analyze the numbers, and find the best path forward.


If you're ready to stop waiting for the “perfect” time and start making smart, strategic moves toward your real estate goals, let’s connect. The best time to take action is when you're prepared—and that starts with having the right plan in place.

"Keep your eyes on the prize, not all the noise. Perfect timing is impossible—what matters is building a plan for your real estate goals and refreshing it often."

Josh Perez
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What You Need to Know About Mortgages and Parental Leave

By Josh Perez • July 8, 2026
If the title of this article caught your attention, chances are your family is growing. Congratulations. If you’re thinking now is the right time to move into a home that better fits your growing family—but you’re unsure how parental leave affects your ability to qualify for a mortgage—you’re in the right place. Here’s the good news. Qualifying for a mortgage while on parental leave is possible when it’s done correctly. When you work with an independent mortgage professional, lenders can often qualify you based on your return-to-work income , as long as you can provide documentation confirming you have guaranteed employment waiting for you. A word of caution If you walk into a bank branch and disclose that you’re currently on parental leave, there’s a chance the bank will only allow you to qualify using your parental leave income. That can significantly reduce your borrowing power. Parental leave income is typically limited to 55% of your previous earnings, up to a weekly maximum. Qualifying on that amount alone can restrict your options and impact the type of home you can purchase. Why lender choice matters One of the biggest advantages of working with an independent mortgage professional is choice . You’re not limited to one lender’s rules or products. Some lenders will allow you to qualify using 100% of your confirmed return-to-work income , which can make a meaningful difference in your approval amount and overall options. What you’ll need to qualify Most lenders will require an employment letter that includes: Employer name (preferably on company letterhead) Your job title Original start date (to confirm probation has been completed) Confirmed return-to-work date Guaranteed salary upon return Lenders want reassurance that your income will resume once parental leave ends. You may also be asked to provide income history from the past couple of years, which is standard for most mortgage applications. One important note Whether or not you actually return to work after parental leave is entirely your decision. From a mortgage perspective, qualification is based on having a confirmed position available to you at the time of approval. If you have questions about qualifying for a mortgage while on parental leave—or anything mortgage-related—please connect anytime. I’d be happy to walk you through your options and help you plan with confidence.
Suburban two-story house with a front porch, two-car garage, and a large tree-lined lawn.

Gifted Down Payment in Ontario? Don't Skip This Step

By Josh Perz • July 7, 2026
Using a gifted down payment to buy a home in Ontario? Learn exactly what lenders require — and the common mistakes that can delay or derail your approval.