How I Locked Up a $4M Building by Saying (Almost) Nothing

Josh Perez • May 26, 2025

People sometimes ask me how I managed to buy a 23-unit building for $4 million — especially when they hear that I “didn’t say anything” to close the deal. While that might be a bit of an exaggeration, it’s not entirely wrong. What sealed that deal wasn’t a flashy pitch or aggressive negotiating — it was listening.


Here’s what actually happened.


We had been in negotiations for a while. The seller was very particular about who he wanted to sell to — and rightfully so. He wasn’t looking for a buyer who was going to swoop in, pay tenants for cash-for-keys, and force everyone out. This wasn’t just a numbers game for him. It was personal.


In fact, the selling realtor told us directly that there were higher offers on the table — offers that were rejected because they didn’t align with the seller’s values. He wasn’t just looking for top dollar. He was looking for the right kind of buyer.

Eventually, we managed to get on a call directly with the seller — just him and us. No middleman. No pressure. He started talking. And talking.


And I’ll be honest — for the first 20 or 25 minutes, it felt like a dead end. He went over everything he didn’t want, what had gone wrong with other offers, and how he was feeling uncertain. I remember zoning out for a second and thinking, This deal is dead. This isn’t happening.

But then something changed.

“Near the end of the call, he casually mentioned he’d be open to a vendor take-back — and not just any VTB, but one that was significantly more generous than what we had heard through the realtor.”

That one comment completely changed the math on the deal. Suddenly, we could put in less capital than expected. Then he added that he’d even be willing to manage the property after the sale — and for a very nominal fee.

That’s when it all clicked. What seemed like a non-starter 30 minutes earlier turned into a perfectly aligned opportunity — because we were willing to shut up and listen.


Had we rushed to pitch our side, or tried to “close” him early in the call, we would’ve missed the golden moment. But instead, by giving him space to share what he truly wanted, we found the common ground that led to a win-win.


The Takeaway?

Listening is one of the most underrated tools in real estate investing. Sometimes the best move you can make is not to speak — it’s to stay in the conversation long enough to actually hear what matters most to the other side.

It’s not always about having the best offer on paper. It’s about understanding the people involved.


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“Near the end of the call, he casually mentioned he’d be open to a vendor take-back — and not just any VTB, but one that was significantly more generous than what we had heard through the realtor.”

Josh Perez
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Why a Mortgage Pre-Approval Protects Both Your Head and Your Heart

By Josh Perez • May 13, 2026
Why a Mortgage Pre-Approval Protects Both Your Head and Your Heart There’s no denying it—buying a home is an emotional journey. In a competitive market, it can feel like you need to stretch beyond your comfort zone or bid above asking just to have a chance. That pressure can make it hard to separate what you want from what you can realistically afford. One of the biggest pitfalls buyers face is falling in love with a home that’s outside their price range. Once that happens, every other property seems like a compromise—even the ones that might have been a perfect fit otherwise. The best way to avoid this heartache? Get pre-approved before you start shopping. What a Pre-Approval Does for You A mortgage pre-approval gives you more than just a number—it provides clarity, confidence, and protection: Know your buying power : Shop within your true price range and avoid disappointment. Spot potential roadblocks : Uncover issues like credit bureau errors before you make an offer. Get organized : Learn exactly what documentation you’ll need so there are no surprises. Lock in a rate : Many lenders hold your rate for 30–120 days, giving you peace of mind if rates rise. Save yourself heartache : Protect yourself from falling for a home you can’t afford. Head vs. Heart Buying a home is about balance. Your head tells you what’s financially sound, your heart tells you what feels right—and both matter. A pre-approval helps bring those two sides together, so you can make confident choices without emotional stress clouding your judgment. The Bottom Line Looking at properties for fun is one thing—but if you’re serious about buying, a pre-approval is the smartest first step you can take. It sets realistic expectations, saves time, and protects your emotions along the way. If you’d like to explore your options and get pre-approved, I’d be happy to walk through the process with you. Let’s make sure you’re ready to shop with confidence.
Modern navy kitchen with marble island, pendant lights, and a vase of white flowers

When Waiting to Buy Real Estate Actually Makes Sense (And When It Doesn't)

By Josh Perez • May 6, 2026
Is waiting for lower rates the right move? Learn when holding off on buying a home in Ontario actually makes sense — and when it's quietly costing you money.